Ventana Texas Community

Ventana is a new, welcoming residential community in the Fort Worth, Texas area featuring competitive housing prices and access to quality education for the working family. The community is situated on an elevated parcel of land with unparalleled views of downtown Fort Worth, the surrounding hillside, and Benbrook Lake. A brand identity was designed to capture these qualities and entice new homebuyers to this market.

Brand Identity, Brand Standards

This project was completed while working as part of a collaborative design team at 505Design.

The name Ventana, meaning 'window' in Spanish, draws attention to the residential area’s spectacular views of Fort Worth. In the exploration for this brand identity, graphical influences included windows, horizon lines, and landscapes, with the final logo mark consisting of a ‘V’ monogram that hints at a sunrise on the horizon.

Conceptual Logo Explorations

Final Logo

Brand Standards

Client: Bright Realty

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