The Well Church

Not only did The Well Church in Boulder, Colorado need a logo refresh, but also a reinvigoration of their overall brand to help establish the voice of the church within its local community. The Well’s name stems from the story of Jesus’ interaction with a wayward woman at a well in the Bible. During this story, Jesus spoke truth in a way that the woman could uniquely understand. In Boulder there are many streams of spirituality in which to drink and The Well wanted to stand out amidst these various messages, without losing the core of their serious and loving message.

Logo Refresh, Brand Identity, Collateral Design, Illustration

Final Logo

Secondary Ministry Logos

Before & After

Conceptual Logo Explorations

In addition to the logo, The Well brand needed to extend across all types of communication platforms, from social media, to print collateral, to illustration style. Church bulletins, sermon graphics, annual report postcard, and a well infographic have been produced to extend the brand.

Client: The Well

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