Sagemark Residential Living

Sagemark is a residential community in San Jose, California that was recently updated and enhanced, highlighting the relationship between indoor and outdoor living. A new name, brand identity, and wayfinding program were crafted to match the architectural updates. In the midst of the fast-paced, commuter lifestyle of San Jose, Sagemark offers a life in the park – a residential community with the promise of a casual, tranquil lifestyle close to nature.

Naming, Brand Identity, Brand Standards, Signage & Wayfinding

This project was completed while working as part of a collaborative design team at 505Design.

Visual Word Palette for Naming

The naming and logo ideation during this process was aimed at evoking the promise of a lush, green-filled retreat. The key enticement for future tenants was the serene, nature-filled setting in the larger urban environment. Armed with this narrative, we created a visual word palette to pull name ideas from. The name 'Sagemark' was selected, which inspired the final logo mark, that of a vibrantly-colored sage leaf.

Conceptual Logo Studies

Final Logo

Collateral & Color Palette

Conceptual Sign Family Diagram

Next, the Sagemark brand was extended into the three-dimensional environment as a wayfinding program through the use of: materials, color palette, and clever integrations of the logo mark, as seen in the finial topper of the street signs.

Installed Sign Photos Courtesy of 505Design

Client: Grosvenor

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