Ocotillo Sexual and Reproductive Healthcare
Ocotillo Sexual and Reproductive Healthcare is a full-spectrum, community-advised reproductive health care center in Doña Ana County, NM. Ocotillo was formed through the joint efforts of UNM Health Sciences, Planned Parenthood of the Rocky Mountains, Bold Futures, Strong Families New Mexico, and the New Mexico Doula Association. Ocotillo serves local and regional residents with exceptionally personal care that challenges the norms of healthcare systems. As Art Director on the team, I crafted a new logo and visual identity that is balanced between warm approachability and expert medical care.
Brand identity
This project was completed while working as part of a collaborative team at Vermilion.