Leave No Trace
Leave No Trace is working to save nature through science, education, and stewardship. As art director, I helped reimagine their brand identity to be as relevant in Central Park as the backcountry — because no matter where or why we get outside, it’s all of ours to protect. The new brand essence, It’s Your Nature, brings forward an evolved logo, warm palette, and inclusive illustrations and silhouettes that invite people to see nature’s potential through others’ eyes.
Brand Identity, Illustration
This project was completed while working as part of a collaborative design team at Vermilion.