Illustration detail
Family of logo lockups
Groover Bear Outfitters
Groover Bear Outfitters was born from the laughter of a group of white-water rafting friends as they spent days bonding through surviving the elements and lugging their own toilet in and out of every campsite. This toilet—a groover—sparked a humorous connecting thread amongst other groups of rafters and inspired an outfitting brand that would continue to grow the tribe. At the heart of creating an identity for this brand is a groovy bear looking for its next meal and landing on the worst honey pot in the campsite.
Brand Identity, Illustration