



At the heart of the brand's identity is the logo, where a monolinear tree icon marries the ideas of “wild” & “oak” into a single signature. The mark’s enigma — curvy but sturdy, wild but structured — reflects the beauty & handcrafted nature of the goods being sold. Paired alongside a wordmark with customized, whimsical details, the brand’s voice is artisan & premium, yet spirited.








