Boulder County Farmers Markets

Boulder County Farmers Markets is more than a weekly stop for local produce—it’s a nonprofit working to strengthen the regional food system by supporting Colorado farmers and connecting the community with fresh, locally grown food. They operate two nationally-award farmers markets (Boulder and Longmont Farmers Markets), a year-round online marketplace (Food Hub), as well as local food system advocacy and community education (Community Impact). As visual creative team leader and primary designer, I guided the rebrand under a branded house structure, and developed a refreshed identity that invites more of the community to engage in the mission and continue showing up, season after season.

Brand Identity, Brand Strategy, Brand Standards, Illustration, Social, Experiential

This project was completed while working as part of a collaborative team at Vermilion.

To arrive at a successful logo mark and brand family extension, creative strategic framework was crafted from client discovery, desk research, current & previous brand analysis, and in-person stakeholder exercises. Early identity system explorations investigated a range of strategic priorities: from heritage-honoring to freshly artistic to advocacy champions.

The selected logo mark direction unites growers & eaters in order to create the food system Boulder County deserves. The illustration shows two neighbors passing a bouquet of agricultural goods from the hand of the producer to the consumer—it's moment of connection that sparks a bright future for both sides.

Icon refinement resulted in a down-to-earth illustration style and an abundant color palette to reflect the weekly market experience. Extension into the brand family anchored around the icon with color cues to signal related, but distinct subbrands.

↑Back to Top