Boulder Chamber

The Boulder Chamber cultivates economy, supports the business sector, and strengthens community vitality, but it was time to show a full picture of their impact and value, and unify its programs, products, events, and groups under a branded house approach. As the Art Director, I helped herald a new brand architecture & brand identity, including primary logo evolution.

Brand Identity, Brand Standards, Illustration

This project was completed while working as part of a collaborative design team at Vermilion.

Logo Evolution

The evolved logo retained brand equity from the previous mark (its mountain icon, maroon red color, and brand font) while: 1. improving the wordmark legibility, 2. emphasizing "Chamber" as the key name differentiator, 3. softening the mountain icon's over-aggressive slant, and 4. infusing new vitality with a brighter, bolder red.

BRAND ARCHITECTURE

In the new branded house architecture, the impact of the Chamber's numerous offerings was strengthened by retaining the iconic mountain icon and brand font across all entities:

Boulder Skyline Illustration

To visualize the Chamber's involvement & impact in Boulder, I created a skyline illustration to be both placemaking, as well as demonstrative of their commitment to a breadth of business sectors. The illustration is composed of four scenes that can be used individually, as well as in a singular lockup. Each individual illustration is representative of particular industries, services, and characteristics: Outdoors + Green Energy; Small Business, Arts + Walkability; Technology, Health + Sciences; Food & Bev + Transportation Services.

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